What to Look for in a-Web Content Editor- By Wadner Tranchant

There are two types of content that websites have—image and copy content. Images may comprise of photos, animations and videos and they are vital in giving a good first impression and getting the attention of users. However, the more integral part of any content webpage is its copy or text content. It relays the message that the site owner wishes to convey to its target audience.

Most online entrepreneurs who do not succeed with their business venture are those who pay little attention to their online marketing strategies. One of the first and foremost strategies some people ignore is the need to hire a web content editor. Some think that having a content writer is enough. What they don’t know is that these two belong to two different species and thus serve differently yet similarly important purposes.

A content writer’s task lies on the mere creation of a web copy. The content editor, as with any other type of editor, makes sure that there are no faults in the content before it is submitted and added to the web page. Aside from polishing its grammar and spelling, the editor also proofreads each article’s very content to see if it makes sense, removes any information he deems unnecessary, and adds his own input if he must. Aside from these, he also sees to it that the content is not only grammatically correct but also appealing to its readers. Finally, he is responsible for making sure that the content submitted conforms to the company and website’s editorial policies.

With all these responsibilities, how should you know if someone who presents himself as an editor is cut out for the job? The following are the things you would want to consider:

1. Has good command of the English language

This one’s a given. A content editor must know not only the basic rules of grammar but also the more technical and advanced ones, so that he could properly edit and critic the work of others. He must also have good sentence construction and, of course, perfect spelling.

2. Familiar with basic office utility tools and software

Since a web content editor won’t be working with pens and paper, he must know well how to make use of MS Word, Excel and other software used for creating content.

3. Must be creative

Creating web content is different from writing academic reports and theses. They have to be simple yet engaging to read. For this reason, editors must have a way with words that can make boring information sound more interesting.

4. Values the importance of deadlines

Aside from knowing how to be timely himself, he must also know how to be strict in implementing deadlines with his team of writers. Otherwise, however good the content is, it will be of no use because the site owner’s competitors will always be ahead of the game.

5. Follows rules to the letter

An editor must know how to live by the rules, especially those set by the online marketing strategists of the site. This way, it would be easier for him to impose the same rules on the writers and for him to create content that are more consistent with the company’s overall image.

Finally, aside from all these qualities, you should also look for a web content editor who is not just a leader, but also a good team player. One fault that can be observed in some editors is that they act too bossy and impose their authority too much. A good editor is one who can point out a writer’s shortcomings and make him feel encouraged to perform better instead of feeling slighted and disheartened.

Wadner Tranchant is an Author and internet entrepreneur. To learn more about this article and web content service for your internet marketing need. Simply visit 99centarticles.com - Providing Quality Articles and Content For The Lowest Price