The 3Rs a-Content Website-Must Do By Wadner Tranchant

Before anything else, let’s answer the question that some people usually get wrong: What is content? Some people are stuck with the idea that content only refers to the text on their website, or the articles that they have written to submit to an article directory. In truth, content could refer to anything from articles, press releases, blog posts, white papers, email messages and even podcasts. A content website may have one or a combination of two or more of these types of content.

Now that that’s out of the way, let’s define content marketing. You’re probably familiar with article marketing, which is essential in increasing your page’s rank and traffic through the use of the right keywords and search engine optimization. Content marketing is a little bit different. It involves creating good content, sharing it and encouraging users to recommend and share it themselves to promote a product or service. As a very essential component for achieving success through online promotion, any site owner or his online marketing expert must be familiar with the 3R principles which serve as the tenet around which content marketing revolves.

• Retire – This is the “Reduce” part of the 3Rs for a content website. A site owner must be aware when certain content simply cannot be used anymore. When a copy or image content has served its purpose as many times as it can possibly can, there comes a point when it simply has to be moved to the retired file. This happens when your content could no longer be used for the other two R’s that follow.

• Reorganize – Reorganizing, which is the “Reuse” part, is also what content marketers call “repurposing”. This involves making use of existing articles, PRs, blog posts, reports or other content and transforming them into another material that may serve another purpose and may target a different audience. For example, you could use old online brochures and fliers you have created and use them to make a video that you can use for marketing your content on YouTube. Or, using parts and information from your site’s articles and blog posts, you could create a press release that could attract more customers to consider your services.

• Rewrite – Finally, the “Recycle” part of the 3Rs is something almost everyone should be familiar of. Everybody rewrites. Even someone who doesn’t do content marketing has at least rewritten or paraphrased parts of several materials to use them for a school report. Content writers do that to. They do the necessary research for a client’s requested topic and create an original article based on the information they have gathered, written in their own words. Sometimes, web content writers also make new rewrites of their existing content when it has become outdated and there are new information that they could add to it.

For a company to thrive in the more advanced world of business, it has to be familiar with the new trends. And now, as many web marketing groups say, Content is still king. So, if you have a business and you wish to be more successful faster, familiarize yourself with these 3Rs and create a good content website if you don’t have one yet.

Wadner Tranchant is an Author and internet entrepreneur. To learn more about this article and web content service for your internet marketing need. Simply visit 99centarticles.com - Providing Quality Articles and Content For The Lowest Price