What is SEO-and How it Works By Wadner Tranchant

Most of us have probably heard the acronym SEO (search engine optimization), but, maybe, only half of us know what this is really about. With this in mind, you might ask: what is SEO and how does it work?

Fret no more, because here is a brief tour inside the latest trend in the World Wide Web, also known as the SEO.

What is SEO?

Believe it or not, SEO’s definition is just easy to understand: it’s a great technique which can increase your site’s visibility in search engines by using plenty of basic but effective methods, such as using keywords and maximizing the use of effective texts in your site. When done the right way, SEO can pave the way to your site’s success in terms of search engine rankings.

How it works

Some of the best SEO practices are the following:

• Putting a generous amount of specific keywords in your content and placing them in effective areas (title, first paragraph and last paragraph). But, be careful of keyword stuffing. If you overdo the number of your keywords, your article might just be considered as spam and will reflect badly on your site.
• Providing fresh, relevant, and informative contents every day or at least thrice a week. This will keep your rank in search engines intact and will retain the interest of your visitors. After all, no one wants to go to an abandoned site, right?
• Including media (images, videos, etc.) in your site is a good way to increase traffic. However, if you don’t wrap them with descriptions that contain important keywords, they won’t add up to your success. Why? Search engines are not human beings; therefore, they rely on texts whenever something is typed on the search box. They search for relevant sites through web crawlers or spiders, and these things are not advanced enough to decode videos or images. That’s why it’s important to add captions to your media for higher chances of search engine visibility.
• Another important item in SEO is the backlinks. These are inbound links which come from an external website to your own domain. This is important because some search engines give importance to sites with more backlinks--- quality ones at that. The backlinks you have should contain contents related to yours to get better results. Chances are, if your backlinks have quality related contents, they will be considered more relevant, increasing the possibility of getting better rankings in search engines.

Effects

Having SEO on board can lead to a great traffic increase from search engines to your site, and a large number of traffic results to higher search engine visibility. When people search for something in the internet, they usually click the first site that they see. This particular website has worked its way to the top by using proper SEO techniques, and in return, it is now enjoying a huge number of visitors from search engines. Remember: high traffic = great success.

This information is enough to guide you through your first steps in SEO, but there will still be questions no matter what. Is SEO really effective? Try it and see for yourself.

Wadner Tranchant is an Author and internet entrepreneur. To learn more about this article and web content service for your internet marketing need. Simply visit here to Got SEO? Use 99centarticles.com To Get Your Website to Page 1! Click Here