The Difference between-SEO and SEM- By Wadner Tranchant

People commonly make mistakes when talking about SEO and SEM. It may sound the same, but actually, they’re a bit different from each other.

Here’s a brief description of the differences between SEO and SEM:

SEO(search engine optimization)

This is the most used acronym when searching for related topics. SEO is a popular technique which consists of different methods to get free traffic from search engines to your website. Every time a person types a word or phrase in a search box of a search engine, millions of websites are ranked according to the results of the actions done by web spiders or crawlers, and only those with relevant and quality content will show up on the first page of the search. These high-ranking sites got their respective positions because of proper SEO practices, and as a result, they enjoy a large number of free traffic from search engines.

It can be achieved by executing SEO practices such as putting effective keywords to your contents, updating your site with fresh contents, creating search engine-friendly links/URLs of your contents, and so much more. SEO can also be described as a content-centered technique. Its main focus is on keywords, and without the right usage, amount, and placement of keywords in a fresh content, search engines might not trace your site.

SEM (search engine marketing)

On the other hand, SEM is a subset of your site’s internet marketing strategy. It’s a marketing technique which aims to get both free traffic and paid traffic by the use of advertisements and other paid methods such as AdWords and other banner ads. When using SEM, you don’t have to stress yourself on what keywords to use for optimization; instead, you pay for your site to be seen on top of every search engine. However, words and content are still important when aspiring for success in search engines.

This tactic is considered by some site owners because they can easily control this. With SEM, you can choose which words to purchase, what to spend, and which page you want to put your ad on. This is also very effective because it’s easy and relevant. People go to search engines to learn something, and when your site is pinned on top of their searches, they will look no more because all they need is already right there. When it’s paid, it’s easier for you to advertise your site.

This information is only basic and just what you need to be enlightened on the differences between SEO and SEM. For more information, you can always search the internet for answers. And with your first knowledge about SEO and SEM, you can look for sites with quality content the next time you look the topic up in the World Wide Web.

Wadner Tranchant is an Author and internet entrepreneur. To learn more about this article and web content service for your internet marketing need. Simply visit here to Got SEO? Use 99centarticles.com To Get Your Website to Page 1! Click Here