The first thing to do is write the headline. Keep in mind that it should be clear, concise and straight to the point. The headline, as its name suggests, is written at the start of the article but some press release agencies would rather have it at the end. A writer should follow whatever works with their companies though it’s best to ask first before proceeding with a press release.
The body follows the introduction on how to write press release, a very crucial part of any press release so to say. In writing
the body, it should ideally appear as you would have it in the news. Most of the
time, journalists themselves are hard-pressed already with time so they would
rather have a press release in an almost ready to publish format. The body
should present and answer all questions within the press release. The first
paragraph is very important; it should immediately catch the reader’s attention
and should sum up the content of the press release in one neat package.The rest of the press release should be presented in a factual and straightforward manner. It should be ‘newsworthy’, which means that it should be readily selected by an editor to be published without any second thought. Therefore, it should be noted that no matter how an event, person or product seem to be relevant, if it is not well presented it will have little or no chance to be published.
So you got your facts, collated it and made it into a press release. The buck does not stop here yet. At this point, the closing elements must be put together to sum up the press release. A boiler plate must be done; this is a short abstract of the media entity that you are working for. This can be thought of a ‘signature’ statement seen in e-mail and forum comments nowadays. The boiler plate is followed by a ‘close’, which designates the end of the press release, symbolized by “-30-” or “###”. For your Press Release Service need. I recommend you to visit the #1 Press Release Service - Get A Press Release for Your Company - Click Here
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