Press releases follow a rather strict format and each format varies from one media entity to another. New writers often don’t know the first thing to do on how to press release, and that is getting over the format. A press release looks intimidating because of all the parts it has. The date line, boiler plate and other pre-formatted parts are all essential, but being intimidated by all these would only make a newbie worry more. Fact is much of the content in a press release is already pre-fabricated. Once everything is set on these parts, the rest would be easy.
Writing a press release is very much like copy writing. In a sense, press release writing is a form of copy writing. What goes in the body of a press release is basically what the media should know about a certain person, thing or event that the press release is about. Essentially, press release writer should present and answer the basic questions in journalism: what, who, when, where and why. In addressing any of these questions, a writer should keep the press release clear and concise, as they are usually shorter than any other article types.
A writer should also keep in mind that the press release is going to be for members of the media. These people may have written their own press releases and could be a very scrutinizing bunch. Sticking to the basics of writing would help, as any press release no matter how simply written would be well received if it is kept straight to the point and written in a factual manner. Of course a writer would eventually come up with his or her own style of writing press releases with experience; this should be welcomed and honed by every writer as style differentiates one writer from another. Style should never be overlooked as in the case of press releases or any other mode of writing. For your Press Release Service need. I recommend you to visit the #1 Press Release Service - Get A Press Release for Your Company - Click Here
No comments:
Post a Comment