7 Reasons Why Your - SEO Strategy - Isn't Working By Wadner Tranchant

Due to the constant changes on how search engines do SEO, previously high-ranking pages are now at the bottom of the pack. To avoid suffering the same fate, a modern online marketer should identify the reasons why his SEO strategy isn't working.

1. Outdated Tactics

The primary reason why SEO strategies aren’t working is because they’re outdated. In 2010, Google released more than 300 new rules and tactics on SEO and webpage ranking. Since Google holds around 70% of all searches in the world, those changes greatly affected page rankings.

2. Lack of Relevant Content

It's easy to generate good content. A person just has to observe rules on originality and keyword use. Unfortunately, good content does not equate to relevant content. Simply put, even if a website holds information about the different varieties of fish, it won't turn up on a search about fish bowls.

Content relevance is essential in SEO. This means website developers should either generate a lot of unique content or choose keywords wisely and build content around them.

3. Wrong Keywords Used

It's difficult to determine how well an article will fair based on keywords alone. That's because people may not be using the same search terms as those included in the article. The only way to address this is to use keyword backtracking software. Basically, a website developer should upload content and track which keywords lead to it.

4. Highly Competitive Niche

A fool proof SEO strategy to rank high is to create a website that tackles a unique niche. Unfortunately, this is easier said than done. That's because the internet is constantly updated. This means that once a person gets an idea, that idea can be spread around the world in less than 10 minutes. Website developers who are working in highly competitive niches should look for new marketing strategies to separate them from their competitors.

5. Links Aren't Generating Unique Hits

Link building is a traditional strategy used by SEOs to generate traffic to their main websites. It was common practice to pay marketers to create thousands of landing pages that all led to a single source.

Today however, search engines are no longer focused on the number of links. Instead, they rank pages based on the number of organic hits that the links generate. That's why page promotion and original content may be better SEO strategies than link building.

6. Lack of Analytics

Years ago, webpage counters were used by online marketers to see how much traffic their pages are getting. Today, analytics software has taken over that function and more. Aside from page hits, analytics software can determine where visitors click the most and when they leave a page. Using analytics software can help a website developer formulate an appropriate SEO strategy that's unique to his webpage.

Wadner Tranchant is an Author and internet entrepreneur. To learn more about this article and web content service for your internet marketing need. Simply visit the #1 SEO Company - Get on Page 1 of Google Using 99centarticles.com - Click Here