4 Website Tools and Features That Can Improve - SEO Results- By Wadner Tranchant

The ultimate goal of every website developer is to get his webpage to rank high on searches. Although there is no specific formula that can help him achieve that goal, there are certain tools and features that he can use to get better SEO results.

1. Analytics Software

Google Analytics and similar software are essential tools for SEO. These tools are used by developers to see how effective their marketing strategies are and how they affect their page rankings. Analytics software has many goals but some of the most important are:

• Understand visitor preferences
• Determine periods of high and low traffic
• Analyze conversion rates
• Identify correct marketing campaigns
• Continuously improve websites

Analytics software can show developers "invisible data" about their websites. Examples of these data are the number of clicks made in a day, the amount of time spent browsing and site areas where users leave. All of these data can be used to device SEO strategies that can improve user experience.

2. Guest Posts

Informative websites and blogs generate profits through advertisements. Unfortunately, online marketers will only consider placing ads on a website if it has content relevant to their products and if it can generate enough traffic. One way to comply with those requirements is to invite guest bloggers.

Ideal guest bloggers are online authorities who are recognized by netizens as experts. Posts from guests help start-up websites in several ways. These are:

• Generate unique and relevant content for the developer's website
• Build links to the guest blogger's website
• Increase site visits from the guest's fans and followers
• Increase website trustworthiness because of the guest's online authority

3. Footer Links

Footer links refer to the multiple hyperlinks located at the bottom of most webpages. These links are usually so small that most visitors barely notice them. However, footer links are essential for generating better SEO results. That's because those links contain anchor texts which are tracked by search engines. Basically, they act similar to landing pages and can help websites generate unique website hits.

4. Social Media Profiles

Social media websites are strong forces in the online community. They are currently being used by online marketers to promote their websites and reach out to their target audience. The beauty with social media is it's a relatively free resource. Therefore, it can be used to generate traffic to websites without any added costs.

Furthermore, search engines are constantly updating their algorithms to include social media marks when ranking pages. Examples of these marks are likes, shares, pins, plus ones and tweets.

Numerous factors are considered by search engines to calculate page ranks. That's why SEOs should employ as many strategies as possible to reach their ideal SEO results.

Wadner Tranchant is an Author and internet entrepreneur. To learn more about this article and web content service for your internet marketing need. Simply visit the #1 SEO Company - Get on Page 1 of Google Using 99centarticles.com - Click Here