Custom Content – What Is It About? By Wadner Tranchant

Custom content is marketing your product using unique and personalized content – that means you won’t be doing a hard sell.  This means creating content that indirectly talks about the product or service that you are trying to sell. A good example for this is creating a video content on your blog that shows the beauty of a specific chosen place. You will mention the ways of transportation to get there, which one is fastest, most reliable and cheapest. This is because you are a ticketing agency and this place is one of the destinations you cover.

If you would look at it, your video content did not specifically say that you need to visit this place. What it does show is the beauty of the place and what they are missing. Indirectly, you are telling your viewers that this is the place to go if you want to relax and spend a good time without telling them to book their reservations through your ticketing agency. Of course, you already know that the only way tourists can reach this place is through a ticketing agency. At your website, which of course shows your company logo and what you do, custom content means a compilation of  videos or articles about nice places that your agency offers.

Simply put, you attach your brand to your content to gain the trust of the  prospective consumers of your brand or services and keep the relationship with your existing consumers strengthened. You provide them with the information they need without having to sell your product or services outright. One good example is creating a website that contains something associated with your product or services. Take for example, you are selling woodworking tools. In your blog, you could offer video tutorials on how to create simple woodworking plans that work. In your content video, you will use the woodworking tools that you offer for sale but you do not tell your viewers to buy your products.

You will also add some woodworking plans in your website that includes the materials needed for the project to finish. Although the name of your product is not mentioned in the woodworking plan, the first thing that goes to the mind of your readers when they see the materials needed are your products since the readers are in your website. This is a subtle way of telling your readers that the products you offer is what they really need. Custom content lets the consumers get “engaged” with your brand; it adds value to what you are subtly selling so customers will more likely buy from you.

Wadner Tranchant is an Author and internet entrepreneur. To learn more about this article and web custom content service for your internet marketing need. Simply visit 99centarticles.com - Providing Quality Articles and Content For The Lowest Price