Content Development should be carefully designed in order to get the value out of what you currently have. More companies nowadays are looking for best practices in order to improve the workflow of their content development process.
For an instance, a company is sending research work to their requesting clients. It usually took two to three days to process the orders. They send PDF files as their outputs. The do this process every time there are requests. They decided to adapt a new system that will improve their content development process and the question now would be, how are they going to do it?
Some sites online are offering e-book services. This service can streamline the process and reduce the development time into less than a day. Through this, they need to review how they will publish their existing contents. Before they re-create the PDF files over and over again, now all they have to do is import the file, update if necessary and then re-publish. In the development if new content, they should identify which items can be reused. Through the online publishing, they can now manage their web contents with versioning and releasing controls. The company should also identify the specific folders where images and other downloadable materials can be located. They should also understand that archiving and managing history is also important. Adapting to the new process of the tool that they are going to use should definitely require them adjustments in terms of feeding and pulling out the data in order to produce the desired output.
Moving from one process to another would always entail issues especially when you will be jumping from one tool to another. It would always require careful planning in order to reap the benefits of the new tools that you are going to embrace. It will also need sound judgment when solving problems. Companies who take risk on moving from one process to another definitely know the value of their web contents. They know that continuous improvement of their content development process is an important part of their business and should be taken seriously in order to achieve their goals.
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