Be sharp. Never let your readers guess what you are
trying to say. Be precise and clear so that you get your message across without
fear of misunderstanding or confusion.
Do not beat around the
bush. It's
amazing how, given the short attention span of people nowadays; a reader can stick
it out with a written work. More than likely, that piece must have been written
very well to warrant the reader's continuous attention. It will probably be an
entirely different scenario if the article was not as good. An article or a
feature story or any written work in general is bound to lose readers' interest
if it is not coherent enough to be understood. So when you write, make sure
that you say what you want in the clearest way possible.
You also need to sound like you know what you are writing about. This should not be an issue at all if you do
research before weaving words. It pays to be aware of the details you need to
have when you write. Not only does it make things easier for you as a writer;
it also gives the readers a chance to pick up something new and informative
when they read your work.
On a related note, it is important that in your works, you make a
conscious effort to treat your audience with respect. How? Simple -- be factual
and true. Never lie to your readers. Never let them waste precious time reading
something that is more speculative than informative. Put yourself in the shoe
of the reader and ask yourself: If I were a reader, would I read this? Does
this make me learn anything new? Does it entice me to do something? Is it effective
in drawing my attention? If not, how can it be improved?
Mind your tone, too. Do not sound aloof when you present your arguments and data. Be involved as you weave your piece together because a pleasant and casual tone is bound to hook readers than either an angry or bored tone. As a writer, the least thing you would want to have are readers who do not want to have anything to do with you.
There are many other ways to make your writing more effective and sincere. But
the pointers above should give you a good head start as you find your own voice
by means of your written works.
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