
Basically, LSI allows Google to link latent or similar words and phrases that are relevant to the information being searched by a user. For example, if a website is about marriage counselling and was optimized for this phrase, there could be other words and phrases such as couple therapy, healthy marriage, marital problems, divorce, professional counsellors, legal relief and other terms related to the topic.
Google can now spot this pattern on the page and connect them to the general keyword, which is “marriage counselling.” Crawling on those phrases along with the main keyword provides the search engine more confidence to rank the website higher. Once you understand this indexing system, you can better write article that is relevant to your website.
Moreover, there is an added advantage in understanding LSI for those who are trying to use SEO to gain better page rank, meaning at least on the first page of the search results. Today, the keyword density tolerated by Google is a bit low compared in the past. About five years ago, density percentage of 5% to 10% is allowed. However, the latest trend today is that the keyword density must not exceed 3%. If a page is stuffed with keywords, it will be indexed by Google’s algorithm as a spamming website.
Hence, before you write article be sure to perform research first and make a list of all related words and phrases that are relevant for your SEO terms. With this, you can better write content with enough keyword density. For example, you can use “trousers” in place of “pants” on a website that you want to optimize for “work pants”. There are many other samples of such phrases that can be used interchangeably without damaging the SEO or causing spam hits by Google’s algorithm.
Nowadays, it is easy to find relevant words that can be used for LSI. You can access Google keyword tool and search the main keyword. Don’t tick the box on the search page that can limit the results that only contains the main keyword. You need results that will show all related phrases that Google algorithm finds relevant to the primary keyword.
Wadner Tranchant is an Author and internet entrepreneur. To learn more about this article and articles writing service for your internet marketing need. Simply visit the #1 Article Writing Service - 99centarticles.com - Click Here
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